Kwedit, a provider of alternative payment systems, recently announced the launch of Kwedit Direct and Kwedit Promise, two new services for the tens of millions of consumers who have been unable to purchase digital content or virtual goods because they lack credit or debit cards or would prefer to pay with cash.
Kwedit Promise enables consumers to receive goods immediately in exchange for Promises to “Play Now. Pay Later.” Kwedit Promises can be paid off using any of the mechanisms provided by Kwedit Direct.
Kwedit Direct allows consumers to make payments at participating retail stores— starting with 5,800 7-Eleven stores in the United States— or by mailing cash or asking a friend or family member to pay on their behalf through a unique social payment network called Pass the Duck.™
Kwedit is available today on more than 100 popular online destinations, including FooPets and PuzzlePirates, via partnerships with publishers and payment aggregators. Kwedit’s services allow consumers to participate in the rapidly growing market for digital content and virtual goods. U.S. virtual goods sales reached $1B in 2009 and are projected to grow to $1.6B in 2010, according to InsideVirtualGoods.com. These estimates do not include game subscriptions, music purchases, digital downloads, and other forms of digital content that can also be served by Kwedit.
Social Gold is the first platform to integrate kwedit. Will the rest follow?



